After a pretty intense November, our team took a long-ish break over the Thanksgiving holidays. Jacob and I completed a move (complete with UHaul truck) and took some time out to visit friends. Besides checking in our help forums and email, we let the business run on its own for about a week.
That’s, of course, when our stats started to go up. What’s that expression again? “A watched pot never boils.” No matter that I’ve been eagerly checking our Fellowstream retention rates and reaching out to customers steadily for several months. The moment I turn my back, our time on site and active users goes up 20%.
At first, I wondered why? Why now? And what caused the spike? Unlike other peaks in our analytics, I couldn’t pinpoint an external site directing traffic to our site. We hadn’t implemented anything new for a couple of weeks, so it was unlikely to come from the dev team. And again, I was more quiet than normal on the marketing front, so no big push there.
Then it dawned on me. This wasn’t about new features or viral campaigns or pushes. This was just us. And our product. People like it, and they’re coming back.
It feels good to be in it for the long haul.
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