We want things now.  Yesterday even.  We have short attention spans, and we don’t have time to wait.  If we don’t get it soon, we’re not going to wait around for it.  Your customers have ten billion different options to choose from, so you better get it out the door.

These are probably all true.  Even so, they are never reasons to rush a project out the door.

In a world of now, you barely have a chance to make a first impression, much less a second.  You’re lucky if you’ll have the chance to get in front of people, and if you do, luckier still for them to notice you’re there.

So what happens when you push a product out the door half-assed?  No one cares.  Or worse, they laugh at your feeble attempt at capturing their attention.

It’s more important now than ever to get it right the first time.

-Deborah Fike

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